TORONTO, ON, July 5, 2016 – Toyota Canada Inc. (TCI) was honoured with more Vincentric Best Value in Canada™ Awards than any other automotive manufacturer, demonstrating value across the breadth of TCI’s vehicle lineup.

 “Vincentric awards demonstrate our commitment to offering Canadian customers vehicles and ownership experiences that deliver exceptional quality,” said Larry Hutchinson, President and CEO, Toyota Canada Inc. “These awards speak to the value our customers find in our lineup across segments and powertrains such as hybrid vehicle technology.”

Topping the list was Vincentric’s “Best Value SUVs, Crossovers and Vans” brand award, an important recognition given the growth of the Canadian market’s truck and SUV segments.

Eight Toyota and Lexus models also won individual awards, recognizing their lower than expected ownership costs when compared to competitors in their segments:


  • Toyota Prius – Hybrid (four-time winner)
  • Toyota Yaris — Subcompact
  • Toyota Highlander – Mid-Size SUV/Crossover (third year in a row)
  • Toyota Sequoia – Large SUV/Crossover (fifth year in a row)
  • Toyota RAV4 Hybrid – Hybrid SUV/Crossover
  • Toyota Tacoma – Small Pickup (fifth year in a row)
  • Lexus ES 300h – Luxury Hybrid (fourth year in a row)
  • Lexus NX 300h – Luxury Hybrid SUV/Crossover


The four awards for hybrid vehicles also reflect Toyota’s commitment to offering a broad portfolio of advanced technology vehicles that meet the diverse lifestyles of Canadians.

The all-new 2016 Toyota RAV4 hybrid is a great example of how drivers appreciate the environmental benefits of a hybrid without sacrificing the versatility and fun-to-drive spirit that are hallmarks of the RAV4. The Toyota RAV4 hybrid was recognized with a Vincentric award in its first year of sales, and nearly 3,000 have been sold in Canada during the first half of 2016.

To determine its awards, Vincentric analyzed more than 1,800 vehicle configurations for the 2016 model year, measuring total cost-of-ownership using eight different cost factors: depreciation, fees and taxes, financing, fuel, insurance, maintenance, opportunity costs, and repairs. Using a statistical model addressing 18 different scenarios, Vincentric identified the winners by measuring which vehicles had lower than expected costs given their market segment and price.