Capabilities of the TS030 integrated into hybrids like 2015 Prius c and Prius v which are also on display

MONTREAL, QC., (January 15, 2015) – As a unique hybrid race car, the Toyota TS030 will get the adrenaline flowing for visitors to the Toyota booth at this year’s Montreal International Auto Show.

The vehicle features special hybrid powertrain technology that led to a landmark achievement in 2014. Toyota became the first Japanese manufacturer to win the prestigious FIA World Endurance Championship, an annual competition that began in 1953.

The TS030’s powertrain delivers an invigorating jolt of excitement to both the vehicle and its driver. A powerful petrol engine is twinned with an innovative hybrid system that captures energy during braking – enough to lift a 2.5-tonne minivan more than 20 metres vertically.

All that energy is converted into electricity, and when the driver accelerates out of a corner, a 300-horsepower boost is delivered automatically to the rear of the vehicle. When combined with the TSO30’s ultra-efficient aerodynamics, the result is not only superior performance, but also increased fuel efficiency.

The best part of the TS030 is how its unique capabilities are being integrated directly into Toyota’s hybrid offerings for consumers.

“What we test on the race track we build for the road,” said Seiji Ichii, President and CEO, Toyota Canada Inc. “Toyota engineers test and study hybrid technology through the vehicle’s performance on the race track. They then apply the first-hand knowledge they gain – bringing award-winning engineering, performance and passion to all of Toyota’s hybrids.”

That includes the Prius c and Prius v, whose new 2015 editions are also on display at the Montreal show.

Attendees will be able to see how the 2015 Prius c – Toyota’s most affordable urban-friendly hybrid – has a sporty new look featuring a restyled front and new exterior colours, as well as an upgraded cabin with refined materials. The new 2015 Prius v – Toyota’s “big Prius” – also has a new look, including revised front and rear styling, complete with new front bumper, grille, and headlights. Inside, new audio systems bring new multimedia capabilities.

The Prius c and Prius v, along with the TS030 and many other exciting Toyota vehicles – including the stunning FT-1 concept car making its Canadian debut – can be seen at the Toyota booth, located on Level 2 at the Palais des congrès. The show runs January 16-25.